When you bring in "experts" who do this for a living adds to your on credibility. When you're focused on your own field of interest and outsource to professionals it gives you added credibility in what you're good at- selling homes!
When you incorporate the first step in the home staging process. a Staging Consultation, you are controlling more of the outcome of the sale. Our "Realtor Partner Programs" are very easy to incorporate a basic level of services on a budget.
You have to have a strong client relationship that gets you through the entire escrow process. Home staging is a form of constructive criticism that addresses hard, personal issues like smell and cleanliness. Your clients EXPECT a professional stager to instruct them on these issues but are not completely comfortable with you as their realtor doing this.
During the staging process with an HSR Certified Stager they will understand the difference staging can make in their home, have a list of necessary purchases, cosmetic improvements etc. they will want to quickly do in order to maximize their return on investment if they so choose. Sellers understand that getting the best price for their home may require them to make some improvements in their home.
Your Certified stager has Realtor Partner Packages that start as low as a simple Staging Consultation which will usually result in a day of staging. You will get gorgeous photos of prepared rooms for your online marketing campaign, and Action plan for the seller to do. This means greater returns and faster sale. The stager trains the seller to disassociate from their home and see it through the "buyer's eye's"!
The money you spend on marketing the home will be twice as effective when you have photos of beautifully staged rooms( with updated accessories) vs. photos done on the fly. According to NAR, 95% of home buyers search on the internet FIRST, its critical; that your home marketing photos be outstanding and have impact.
According to NAR, Realtors are more likely to take their clients to homes that have been professionally stages rather than not. When you have a reputation for listing "move-in-ready" homes marketed specifically to buyers, agents want to show them!
Home staging is not rocket science but pure economics. When you improve on a product, you increase the demand thus raise the price. Several statistics show that staging has an impact on price and demand.
Buyers find it easier to visualize the property as their future home when its professionally staged. The cost of staging is MUCH less than the first price reduction. So don't disappoint your clients with sad alternative.
Happy clients talk and when you incorporate a Certified professional stager in your listing package, it gives you a huge competitive difference to the average real estate agent!
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